WE CAN HELP WITH:
Safety Critical Industries
When miscommunication impacts more than just the bottom line. We provide analysis of incident reports, reviews of processes, and assessments of training to ensure that communications improve the safety record of your organisation.
Twitter for Professionals
This course equips you with the tools and confidence you need to tweet on your own behalf or on behalf of your organisation.
Customer Service & PR
Are you talking to the world in a language that only your organisation understands? Can you interpret underlying messages behind what your customers are telling you? We bring a fresh analytical approach to the language so you say and hear what you need to.
Business transformation, mergers, and IT projects all suffer from cultural differences getting in the way of effective operations. We diagnose cultural factors impacting your organisation, help you understand those cultural factors, and give your teams the tools to communicate effectively with each other.
You Say Tomato
You Say Tomato is a consultancy that uses the analysis of communication and miscommunication to diagnose and resolve underlying issues within an organisation.
With a background in safety critical industries, You Say Tomato works with public, private, and third sector clients to deliver increased customer satisfaction and operational efficiencies, and improvements in safety.
You Say Tomato’s stance on aviation language and safety: A manifesto Based on the findings and best practice recommendations of CAP 1375, You Say Tomato calls on ICAO Member States, the aviation industry, and national regulators to work together to improve language proficiency and communication in international aviation.
Since the CAA’s publication of CAP 1375 (available here; opens in new window), there has been quite a bit of press coverage on it, including an interview with the BBC World Service’s Newshour. We thought we’d share a few links: The Times (behind paywall), ‘Not cleared for takeoff’ The Independent, ‘Poor spoken English skills among[…]
You Say Tomato is proud to announce the publication of a major new piece of research, commissioned and funded by the UK Department for Transport and commissioned by the UK Civil Aviation Authority (CAA). The work, Civil Aviation Publication (CAP) 1375: Data analysis findings and best practice recommendations, looks at language-related incidents reported to the[…]
G-Cloud is the UK Government’s procurement framework for Cloud-based technical and professional services. Ren Reynolds leads YST’s public sector and marketing practice. While at the Cabinet Office, Ren was the commercial lead for the G-Cloud programme. Ren defined the G-Cloud framework and call-off contracts, developed the communications and trained procurement departments across the public sector[…]
We support companies in developing and commercialising products and services. From early stage start-ups to established market players, whether you just want to bounce ideas off a ‘critical friend’ or develop a complex pricing strategy, You Say Tomato’s product development consultancy can support you at any stage of your product development cycle. Our services include:[…]
This is part of an ongoing series of blog posts explaining technical and theoretical terms in linguistics and anthropology, and why they’re important for the hands-on worlds of business and industry. Today we’re looking at the concept of false friends. It’s a brilliant and memorable term to refer to words and phrases in different languages[…]
Are you a professional using Twitter for the first time? Do you want to use Twitter to create a community, be known as a thought leader, or just have a presence as a professional? Are you confused about Twitter, and end up just tweeting cat videos? Our Twitter for professionals course will help you use[…]
Training is ubiquitous in many organisations. But does your training reflect your organisation’s values and goals? And is your training content consistent with your organisation’s realities, challenges, and workforce? Our training review service assists organisations in aligning the language and practices of their training courses with both the specific training outcomes and overall organisational ethos.[…]
Do you have a team responsible for your social media identity and communications, or is it one person doing all the work? Does your social media presence reflect your organisation’s values and ethos? Does your social media communications sound like they’re all from the same person, or is it a jumble of identities, attitudes, and[…]
Is your organisation working as effectively and efficiently as possible? Are you having personnel clashes? Do you have departments that just cannot communicate – and do projects suffer as a result? An organisational culture audit will assess the state of your organisation, identifying what’s working, what’s not, and areas for attention and improvement. The organisational[…]