Publication of CAP 1375

You Say Tomato is proud to announce the publication of a major new piece of research, commissioned and funded by the UK Department for Transport and commissioned by the UK Civil Aviation Authority (CAA). The work, Civil Aviation Publication (CAP) 1375: Data analysis findings and best practice recommendations, looks at language-related incidents reported to the[…]

G-Cloud Supplier Services

G-Cloud is the UK Government’s procurement framework for Cloud-based technical and professional services. Ren Reynolds leads YST’s public sector and marketing practice. While at the Cabinet Office, Ren was the commercial lead for the G-Cloud programme. Ren defined the G-Cloud framework and call-off contracts, developed the communications and trained procurement departments across the public sector[…]

Product Development

We support companies in developing and commercialising products and services. From early stage start-ups to established market players, whether you just want to bounce ideas off a ‘critical friend’ or develop a complex pricing strategy, You Say Tomato’s product development consultancy can support you at any stage of your product development cycle. Our services include:[…]


Linguistic concepts: False friends

This is part of an ongoing series of blog posts explaining technical and theoretical terms in linguistics and anthropology, and why they’re important for the hands-on worlds of business and industry. Today we’re looking at the concept of false friends. It’s a brilliant and memorable term to refer to words and phrases in different languages[…]

Training review

Training is ubiquitous in many organisations. But does your training reflect your organisation’s values and goals? And is your training content consistent with your organisation’s realities, challenges, and workforce? Our training review service assists organisations in aligning the language and practices of their training courses with both the specific training outcomes and overall organisational ethos.[…]

Organisational culture audit

Is your organisation working as effectively and efficiently as possible? Are you having personnel clashes? Do you have departments that just cannot communicate – and do projects suffer as a result? An organisational culture audit will assess the state of your organisation, identifying what’s working, what’s not, and areas for attention and improvement.  The organisational[…]