Here’s an interesting piece on the BBC News website, on why using Twitter (and using it appropriately) is important for executives, managers, and professionals (link opens in new window / tab).
In short, the piece advocates for Twitter use training for employees of all status, from top right down to the bottom. Employees are brand ambassadors; providing them with the confidence and tools for appropriate Twitter use (in the workplace context) can be a benefit to the company.
Equally, executives can use Twitter for similar ends, with an interesting and engaging Twitter profile offering some ‘humanity’ behind what could on the surface be seen as a large and faceless corporation.
Companies and businesses are comprised of humans; an appropriate Twitter presence that engages with and expands your audience and customer base can really help you demonstrate this.
You Say Tomato would be happy to talk with you further about your company’s Twitter needs; click here for more information (link opens in new window / tab).