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Linguistic concepts: False friends

This is part of an ongoing series of blog posts explaining technical and theoretical terms in linguistics and anthropology, and why they’re important for the hands-on worlds of business and industry. Today we’re looking at the concept of false friends. It’s a brilliant and memorable term to refer to words and phrases in different languages[…]

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You Say Tomato at Ergonomics and Human Factors 2016

You Say Tomato attended the recent Ergonomics and Human Factors conference (EHF2016), sponsored by the Chartered Institute of Ergonomics and Human Factors. The conference was held over three days in Daventry, UK, and included a number of thought-provoking talks from industries including aviation, rail, healthcare, and occupational health. An unspoken theme running through the conference[…]

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Announcing Business Culture Exchange Meetup Group

Every culture has its own way of doing things, and doing business is no exception. Some cultures consider business meetings to be more informal and personal chats, where business matters are addressed almost as a last-minute concern. Most of the ‘business meeting’ will be taken up with talk about family, enquiring how the children are[…]

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Newseum.org at SXSW 2016 interview

Dr Barbara Clark, founder of You Say Tomato, was recently invited by the Newseum to come and chat about her research and consultancy during SXSW 2016. The Newseum is a Washington, DC-based museum ‘dedicated to free expression and the five freedoms of the [US Constitution] First Amendment: religion, speech, press, assembly and petition’ (Newseum.org 2016).[…]

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You Say Tomato at SXSW 2016 (Part 1)

  You Say Tomato has recently returned from attending our first-ever South by Southwest (SXSW) conference in Austin Texas, USA (LINK; opens in new window). SXSW is a massive conference, spanning the not-at-all insignificant areas of Film, Music, and Interactive, what seems to be a lumped-together stream of anything having to do with virtual space, computing,[…]

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‘I’ve fallen and can’t get up!’ – Are you laughing now?

For another project I’m working on, I’ve been reading tips and tricks for writing ‘successful’ marketing emails – you know, those emails that organisations want you to open, read, and ideally click on links to redirect you to various websites. What struck me about most of the tips – written by sales people and marketing[…]