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‘I’ve fallen and can’t get up!’ – Are you laughing now?

For another project I’m working on, I’ve been reading tips and tricks for writing ‘successful’ marketing emails – you know, those emails that organisations want you to open, read, and ideally click on links to redirect you to various websites. What struck me about most of the tips – written by sales people and marketing[…]

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You mean you don’t break the law?

Flames lick the air, sun streams into a dusty cellar, the camera pans around, and actress-turned-spokesperson Mila Kunis turns to camera and tells us, ‘The Beam family have a long history of doin’ things their own way’. So opens a recent installment of Jim Beam’s #MakeHistory global advertising campaign for their Kentucky Straight Bourbon Whiskey[…]

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Why should executives use Twitter? And does Twitter even matter anyway?

Here’s an interesting piece on the BBC News website, on why using Twitter (and using it appropriately) is important for executives, managers, and professionals (link opens in new window / tab). In short, the piece advocates for Twitter use training for employees of all status, from top right down to the bottom. Employees are brand ambassadors;[…]

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Why every company needs a good applied linguist

Excellent article by Thomas Orr, PhD, on why every company needs a good applied linguist (link opens in new window / tab). The benefit of working with an applied linguistic anthropologist (who is an applied linguist plus an anthropologist) on a project is that we bring linguistic, cultural, social, and other contextual factors relevant to the[…]

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Consulting advice for academics, Part Two

The second instalment of advice to academics and PhD students wishing to pursue a career (even part time!) in consulting is now available (opens in new page) on the brilliant Career Linguist blog, run by Dr Anna Trester. This advice is from an interview You Say Tomato’s founder, Dr Barbara Clark, did with Lauren G Johnson for Career[…]

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Consulting advice for academics, Part One

Dr Barbara Clark, founder of You Say Tomato, was recently interviewed by Lauren G Johnson for the brilliant blog Career Linguist. We’ve already updated about Post One and Post Two (links open in new windows); now available is the first of several posts with advice for academics and PhD students wishing to pursue a non-academic career in[…]

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Aircraft Accident Report 1/2015 – Airbus A319-131, G-EUOE, 24 May 2013

Thanks to Gates Aviation for the heads up: The UK Air Accident Investigation Branch (AAIB) has released Aircraft Accident Report 1/2015 – Airbus A319-131, G-EUOE, 24 May 2013, wherein the Numbers 1 and 2 engine fan cowl doors detached during takeoff, London Heathrow Airport, 24 May 2013. The AAIB attributes the accident to fatigue induced maintenance error. Link[…]

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Career Linguist interview

Dr Barbara Clark, founder of You Say Tomato, has recently had the privilege of being interviewed by Lauren Johnson for the excellent Career Linguist blog, which is run, managed, and maintained by Dr Anna Marie Trester, a sociolinguist, storyteller, and narrative specialist. Part One of the interview is available here. Look out for Part Two coming[…]