We’re a consultancy that uses the analysis of language, communication, and interaction to diagnose and resolve underlying issues within organisations.
We believe that miscommunication always happens for a reason (and sometimes many!). Discovering these reasons can be the key to unlocking insights into your organisation.
We work with you to address your specific concerns, and together create a value-for-money consultancy package that provides you with insight and practical steps to address issues.
Based on our findings and client needs, we’ll develop best practices and guidelines for implementation and training. We’ll also develop training courses, including train-the-trainer, that help with best practice implementation.
We analyse language and interaction using techniques, methods, and theories from the professional and academic worlds. This means that how we collect, analyse, and discuss data is based on years – sometimes decades – of rigorous, logical, and tested development and use.
Our analysts and consultants have practical, professional experience in many of the industries we work with. We’re academics but we’re not stuck in the ivory tower. We want to help make things better in your organisation.
- We bring practical industry experience and rigorous, logical, objective academic training.
- We’re a neutral external advisor that can provide you with results and answers that aren’t clouded by internal politics.
- We bring a unique perspective, incorporating linguistic, social, cultural, and other factors into our analysis.
What this means for you is a broad and in-depth understanding of the issues you’re having, and the context surrounding the issues. We do this to help you address the issues with as much information and from as varied an approach as possible, to help your organisation communicate better.
You should only hire us after talking with us to make sure we’re the right people to help. It may be the case that we can’t help you – or that we can do a bit, but provide suggestions for what might be a better help for you.
If you hire You Say Tomato, you’ll be working with our founder, Dr Barbara Clark. We’re not a huge consultancy. Dr Clark does the majority of consultancy work, and will also be the one on site, meeting with you, collecting and analysing data, presenting findings, and giving training courses.
We have a select number of trusted associates we consult with and bring in if and when their expertise will enhance a project. As you would expect, all consultants working with You Say Tomato provide the highest standard of analysis, service, and expertise.
A linguist studies various aspects of a language. Sometimes – though not here – the term is used to refer to people who speak many languages. As it happens, our consultants do speak a number of languages, but that’s not the primary focus of linguistics.
Our linguists are interested in language as it’s used in real life, especially in the workplace, with customers and clients, and in safety-critical industries and situations, like aviation. We look at language and ask questions such as why is this phrase used instead of that phrase? What is this phrase doing, and what can it mean?
When language is analysed in such a micro-detailed way, we can often gain insights into what’s happening that’s hidden ‘between the lines’. These insights can reveal things like training course effectiveness, inconsistencies in organisational identity and branding, and weaknesses in your safety chain or Safety Management Systems.
Ethnography is a method of learning and data collection. It’s traditionally practiced by anthropologists and was developed in academia. Ethnographic methods are used globally in thousands of organisations and research projects.
Ethnography involves a researcher being in the location or context being investigated (as opposed to reading about a context or only conducting interviews). In essence, ethnography involves a lot of ‘hanging out’ with people from whom a researcher wishes to learn.
For example, ethnographic research on surgical theatre team communication and patient safety might involve the researcher being present in operating theatres. A researcher would observe interaction between team members, learning how the team members themselves make sense of the situation and how they interact, including what’s said, who’s speaking, how things are being said, and other communication details.
Ethnography allows the researcher to collect data and gain a sense of understanding about how participants and ‘informants’ understand the topic, location, or context under investigation. Ethnography itself shouldn’t be the only data collection method, and should enhance data and analysis. It’s a crucial part of research that provides an insider’s view of what’s happening.
Absolutely. We understand that you’ll likely be sharing all manner of confidential and private information with us in the course of our work. What we see, hear, and discuss is treated with total confidence.
We are happy to sign a non-disclosure agreement.
Yes. We will never reveal or share any information about you or your organisation, nor will we sell or pass on your contact details.
We work with organisations from a range of industries and focuses. We specialise in safety-critical communications – this allows us to work with organisations from a range of industries and focuses. Previous and current clients include aviation, public sector, and private security.
While we work primarily in English, we have multilingual associates who can contribute to your non-English project. Languages we’re proficient in include French, German, Arabic, Hebrew; our founder, Dr Barbara Clark, is learning Hindi and would be happy to discuss your multilingual / non-English project and how we could contribute.
Get in touch and let’s have a chat. We’d love to talk about your concerns, challenges, and desired outcomes. We want your organisation to be its best, and that includes not wasting your time and money with unnecessary research. We’ll tell you if we can help, and if we can’t, we’ll try to point you in areas which will benefit you.