Introduction

You Say Tomato (YST) is a consulting company which provides research and analysis on communication issues, for example repeated instances of ‘mis-communication’ which can negatively impact the goals of your business or company. Is profit down, and you don’t know why? Do you wonder why your employees are unhappy? Concerned that some markets repeatedly outperform others, and can’t find a solid reason for it? I may be able to help.

The founder of YST is Barbara Clark, a linguist and anthropologist who has extensive experience in commercial aviation and service work. YST exists to look at the impact of talk, context, and culture on the way your business works, and to help you work better.