Safety Critical Industries


When miscommunication impacts more than just the bottom line. We provide analysis of incident reports, reviews of processes, and assessments of training to ensure that communications improve the safety record of your organisation.


Incident reporting and analysis

Are you making the most of Incident reports?

Incident reports speak volumes if you know what to look for. What is said and not said, the choice of language, using the authority of others to justify a message – factors like these give us clues about the cultures at work within an organisation and how these can lead to critical miscommunication.

You Say tomato provides systematic analysis of incident reports using proven  techniques developed in academic research to give you an in-depth understanding of their meaning, and what actions can be taken as a result.

We also provide consultancy to help you improve reporting standards and culture. For example, many organisations allow reports to be filed on behalf of the person who witnessed or lived through the incident, rather than by the individuals directly involved. This practice loses valuable insight that can directly benefit safety policies and procedures.



Training materials and practices can inadvertently create barriers to effective, safe communications – do the groups in your organisation who have to work together to manage a crisis, train together?

You Say Tomato will analyse your training materials and practices, and provide you with insight into how to use training to create cohesive crisis responses across your organisation. We can also support your training with Train The Trainer services.


Language standards and guidelines

One technique used to ensure consistent effective communications in safety critical environments is control over the vocabulary and phraseology used on a day-to-day basis.

We provide a range of services help you ensure that standards are being used effectively. These range from an assessment of the standards themselves through to understanding how employees from different language backgrounds are implementing the standards.