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‘I’ve fallen and can’t get up!’ – Are you laughing now?

For another project I’m working on, I’ve been reading tips and tricks for writing ‘successful’ marketing emails – you know, those emails that organisations want you to open, read, and ideally click on links to redirect you to various websites. What struck me about most of the tips – written by sales people and marketing[…]

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You mean you don’t break the law?

Flames lick the air, sun streams into a dusty cellar, the camera pans around, and actress-turned-spokesperson Mila Kunis turns to camera and tells us, ‘The Beam family have a long history of doin’ things their own way’. So opens a recent installment of Jim Beam’s #MakeHistory global advertising campaign for their Kentucky Straight Bourbon Whiskey[…]