You Say Tomato’s stance on aviation language and safety: A manifesto Based on the findings and best practice recommendations of CAP 1375, You Say Tomato calls on ICAO Member States, the aviation industry, and national regulators to work together to improve language proficiency and communication in international aviation.
Since the CAA’s publication of CAP 1375 (available here; opens in new window), there has been quite a bit of press coverage on it, including an interview with the BBC World Service’s Newshour. We thought we’d share a few links: The Times (behind paywall), ‘Not cleared for takeoff’ The Independent, ‘Poor spoken English skills among[…]
You Say Tomato is proud to announce the publication of a major new piece of research, commissioned and funded by the UK Department for Transport and commissioned by the UK Civil Aviation Authority (CAA). The work, Civil Aviation Publication (CAP) 1375: Data analysis findings and best practice recommendations, looks at language-related incidents reported to the[…]
You Say Tomato attended the recent Ergonomics and Human Factors conference (EHF2016), sponsored by the Chartered Institute of Ergonomics and Human Factors. The conference was held over three days in Daventry, UK, and included a number of thought-provoking talks from industries including aviation, rail, healthcare, and occupational health. An unspoken theme running through the conference[…]
Every culture has its own way of doing things, and doing business is no exception. Some cultures consider business meetings to be more informal and personal chats, where business matters are addressed almost as a last-minute concern. Most of the ‘business meeting’ will be taken up with talk about family, enquiring how the children are[…]
Dr Barbara Clark, founder of You Say Tomato, was recently invited by the Newseum to come and chat about her research and consultancy during SXSW 2016. The Newseum is a Washington, DC-based museum ‘dedicated to free expression and the five freedoms of the [US Constitution] First Amendment: religion, speech, press, assembly and petition’ (Newseum.org 2016).[…]
Welcome to the final part of You Say Tomato’s thoughts on SXSW 2016. Click here to read Part 1 (opens in new window); click here to read Part 2 (opens in new window).
Welcome back to Part 2 of our three-part update on You Say Tomato’s first-ever South by Southwest (SXSW) conference. Click here to read Part 1 (opens in new window).
You Say Tomato has recently returned from attending our first-ever South by Southwest (SXSW) conference in Austin Texas, USA (LINK; opens in new window). SXSW is a massive conference, spanning the not-at-all insignificant areas of Film, Music, and Interactive, what seems to be a lumped-together stream of anything having to do with virtual space, computing,[…]
Flames lick the air, sun streams into a dusty cellar, the camera pans around, and actress-turned-spokesperson Mila Kunis turns to camera and tells us, ‘The Beam family have a long history of doin’ things their own way’. So opens a recent installment of Jim Beam’s #MakeHistory global advertising campaign for their Kentucky Straight Bourbon Whiskey[…]