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London speaking event!

I’m very pleased and honoured to be speaking at the first meeting of Anthropologists in Industry on Tuesday 9 June 2015. Anthropologists in Industry provides a┬áspace to discuss how anthropology is being applied in industry, network with others, share experiences and get inspiration. Click here for more information and to book your space (which is[…]

How companies can benefit from using qualitative research

From wired.com: an informative article about the benefits of including qualitative research into product design, product development, user research, and other organisational activities. 7 Things Your Company Gets Wrong About User Research Stand-out quote: ‘Quantitative methods let us test our assumptions, and qualitative research lets us find out what we don’t know.’ Thanks to the[…]