This is part of an ongoing series of blog posts explaining technical and theoretical terms in linguistics and anthropology, and why they’re important for the hands-on worlds of business and industry. Today we’re looking at the concept of false friends. It’s a brilliant and memorable term to refer to words and phrases in different languages[…]
Every culture has its own way of doing things, and doing business is no exception. Some cultures consider business meetings to be more informal and personal chats, where business matters are addressed almost as a last-minute concern. Most of the ‘business meeting’ will be taken up with talk about family, enquiring how the children are[…]
Dr Barbara Clark, founder of You Say Tomato, was recently invited by the Newseum to come and chat about her research and consultancy during SXSW 2016. The Newseum is a Washington, DC-based museum ‘dedicated to free expression and the five freedoms of the [US Constitution] First Amendment: religion, speech, press, assembly and petition’ (Newseum.org 2016).[…]
For another project I’m working on, I’ve been reading tips and tricks for writing ‘successful’ marketing emails – you know, those emails that organisations want you to open, read, and ideally click on links to redirect you to various websites. What struck me about most of the tips – written by sales people and marketing[…]
Flames lick the air, sun streams into a dusty cellar, the camera pans around, and actress-turned-spokesperson Mila Kunis turns to camera and tells us, ‘The Beam family have a long history of doin’ things their own way’. So opens a recent installment of Jim Beam’s #MakeHistory global advertising campaign for their Kentucky Straight Bourbon Whiskey[…]
I’m excited to be attending the International Civil Aviation English Association’s upcoming Forum in Warsaw, 25-26 June 2015. The forum’s theme is ‘Changing Perspectives on Aviation English Training’.
Just a quick update to say that the first phase of this project has just about wrapped up, and a final report has been written. When it’s available for public readership, I’ll let everyone know (most likely via Twitter at @infoYST), and will certainly post a link to the report here. I’m sure I’ll update my LinkedIn[…]
I’m a few months into a project working with the UK Civil Aviation Authority researching pilot/controller communication, aviation English (e.g., ICAO standard phraseology and plain English), and miscommunication.
Applied linguist Elizabeth Mathews has written a very good piece for AeroSafety World discussing the importance of good communication between pilots and air traffic controllers. She also highlights the importance of linguistic analysis to understanding how communication can break down and miscommunication can take place between aviation professionals who are trained to be able to[…]
Link to story on BBC news website Link to story on UPI website It is being reported today (by the BBC and UPI, amongst other sources) that persons on the US ‘no-fly’ list were, in fact, allowed to board flights, owing to miscommunication and lack of information sharing between US government departments.